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How to properly promote biofuels

Publisher: Global Biobusiness
Date: 10/12/2012 13:54:02
Number of pages: 5
File Size: 323 Kb
Format: pdf
Language: English
Price: 14 EUR

Biofuels suffer from a badly executed marketing scheme.

Rather than developing a carefully crafted marketing campaign to promote its use, the biofuel industry depended on government mandates and incentives to push the product to the public, which ultimately created a negative image with the customer.

The answer to this was even worse, in arguments that did not tackle his needs and were reused when they failed, which ultimately created a vicious circle which only hindered biofuels growth.

In this opinion paper, Alkol claims a "reset" is needed and suggests a number of techniques and arguments which believes will bring new light to the market and promote the use and likeability of biofuels among the general public.

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